Product detail

The E-myth Revisited

The E-myth Revisited

Author: Michael E. Gerber
$19.99(AUD)  inc GST
save $10.00(AUD) (33.3%) $29.99(AUD)

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Author description

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies-a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy-a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.

Stock Information

General Fields

  • : 9780887307287
  • : HarperCollins Publishers
  • : HarperCollins Publishers Ltd
  • : September 2004
  • : 204mm X 136mm X 19mm
  • : United States
  • : September 1994
  • : books

Special Fields

  • : 94046667
  • : 288
  • : Small businesses & self-employed
  • : Michael E. Gerber
  • : Paperback
  • : 3rd Revised edition
  • : English
  • : 658.022
  • : General Adult