Product detail

Creating a Brand Identity - A Guide for Designers

Creating a Brand Identity - A Guide for Designers

Author: Catharine Slade-Brooking
$45.00(AUD)  inc GST
Description

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.

Author description

Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

Stock Information

General Fields

  • : 9781780675626
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : December 2015
  • : .5 Inches X 7.75 Inches X 9.25 Inches
  • : December 2015
  • : books

Special Fields

  • : Catharine Slade-Brooking
  • : Paperback
  • : English
  • : 658.8270247416
  • : 160